Wednesday, August 17, 2011

The Calm Waters Overseas: Buying Power is Key!

Before you start ragging on us for scrapping the domestic approach, you must first understand the climate of international markets compared to the United States' market. For starters, industry standards are entirely different outside America. International suppliers go above and beyond U.S. firms, and are willing to offer so much more. The services are provided at the most reasonable price possible, and are based on the quantity of an entire order.

Cheaper than US suppliers, firms overseas will provide 1-10 color prints for the same flat rate regardless of ink colors. They cut and sew customized apparel, allowing them to print oversize designs flawlessly through shirt seams. This ensures the designs look as they were intended. Another reason they deliver a superior product, is the fact that they scale screen sizes to shirt size. Since Brand for Bands offers 6 sizes, each color in a design requires six screens to fit each shirt size.

We tried to stay in the US, but domestic suppliers were holding us back and bleeding our project. In the end, the lower prices and higher standards of international suppliers prevailed. We needed to offer the lowest prices possible to wholesale clients and retail customers, while providing the highest quality apparel. A chinese supplier currently handles our needs, but we are constantly propositioned by other international suppliers vying for our business.

Better products, cheaper rates, and competition for business fuel international economies. As long as they are making some profit, they are happy. This is because they will have numerous clients using their services. A small profit on numerous repeat clients, breeds a very successful business. This is an approach we have adapted to our business model.

Rather than make a killing on every shirt, we will make less in hopes of selling more. Instead of make money from band merch, we will have our tag circulated in every wholesale shirt. Of course Brand for Bands will make money to live and grow, but we will always beat the standard market prices! Don't be fooled by our low prices, the quality can't be matched, and we intend on taking over the screen printing and blank apparel markets in one quick swoop.

We can afford to run on individual unit sales because we have low overhead. This means we can do wholesale orders as a courtesy to clients, and offer our resources at cost. As more clients jump on board, our buying power increases, lowering everyones costs, and allowing slightly improved profit margins. Brand for Bands will gain most from tags circulating in merch, and selling blank apparel to domestic print shops.

Brand for Bands is a movement to change the market in the music scene, and we intend to shake things up quite a bit! We're moving fast, so get on board before you get left behind!
     

2 comments:

  1. So you are shipping your money to other countries thus lowering cash flow in America. You are a jackass. I wonder why our economy is failing?!!

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