Tuesday, August 2, 2011

Street Art Fascination turned Marketing Campaign


Graffiti artists have been marking urban landscapes for decades now. They have taken graffiti from an underground culture to a mainstream art form. All the while holding true to its stick it to 'The Man' roots.
Artists sell pieces that enter fine art collections, but will be the first to throw down in the streets trying to wake up society. After all, these artists are out to leave their mark, branding themselves anonymously throughout their cities and sometimes the world. We often recognize various artists' attempts at this branding, but seldom think of what goes into their campaign.
Street artists prowl cities for prime tagging spots. Nothing is off limits, and only the resources available are necessary. When you have time and resources, you can do a piece like the one we saw around the Baltimore/D.C. metro area. Sometimes artists need help making a really magnificent piece. Since we're a company that loves helping others achieve their goals, we're teaming up with artists for a street art campaigns.
In a way to promote the Brand for Bands website and provide community outreach, we are working with artists and local businesses to create murals. Our goal is providing vast surface area for artist's creativity to come to life, while enriching a business and the neighborhood where it is located. 
As a clothing designer we will help design, but artists will have majority control over their murals. The business has final say on what goes up, but having various artists provides each business their ideal match!

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