Planning Our Kiosk Invasion!

A stroll around the national mall in Washington D.C. can be very eventful. There are monuments in every direction, museums on every street, and concession kiosks around every corner. On this particular afternoon, we stumbled upon a McDonald's kiosk outside of Smithsonian's National Air and Space Museum. The museum's cafeteria contains a full service McDonald's that often gets crowded. This solution provides quick customer turn arounds, but a limited menu as a minor drawback.

McDonald's is making sure they don't miss any potential customers, while tapping into an extra revenue stream. The kiosk platform is low cost and highly effective, and is easily tweaked for a retail venture. In the food service industry you need a full service site near by preparing the necessary food items. A retail platform on the other hand may only need off site storage.

The setting that comes to mind for a Brand for Bands' kiosk is the mall. Low costs with high traffic are huge benefits of mall kiosks. As a start up business we are always looking for new customers; with the mall kiosk platform, we are putting ourselves out there for drive by shoppers that would otherwise be oblivious of our existence. The key to expanding in this economy is keeping costs low, having high quality products, and offering great prices to consumers. McDonald's knows how to stay positive in a down economy, and we know tweaking their strategies can benefit the Brand for Bands business plan.